For needs of our clients we perform market research, where we are unique especially in specialization in the field of obtaining reliable data for efficient planning of marketing activities at points of sale. We conduct market research ousing the method of personal contact with consumers, which in this case provides the most reliable results.
For great preformance
in new markets!
Business benefits
For best results
Based on our experience and knowledge of the markets, we set the methodology and model in such a way that at the lowest cost we can obtain as comparable and reliable results as possible.
Elements of
market research
Based on our experience and knowledge, we will decide with the client the most optimal and appropriate method.
Whit our profesional team we perform:
Qualitative research group discussions | Individual interviews | Blind tests | Squantitative research with questionnaires | Public opinion | Counting | Assessing the sensory properties of food products |Exploring time trends in shopping habits
Target Audience
- Consumer behavior
- Consumer buying habits
- Consumer satisfaction
- Measuring consumer opinions
- Attitudes about brands
Plans
- Marketing plans
- Promotion plans
- Market segmentation
- Defining digital chanel
- Target groups
Competition
- Competitors identification
- Their offer on the market
- Number of competitors
- Competitors location
- Their marketing effort
Current state
- Satisfaction of business parners
- Existing offer in the market
- Oportunities for your offer
- Market demand
We conduct research in the following markets:
The quality of the market research depends on the knowledge of the market. The markets for which we conduct research, we know well, we know the situation, the history... Depending on the market, we have a great deal of experience and knowledge on how to obtain relevant information.
Market research presents many benefits for a great market entry for your business:
Company position
What is the position of your company in the market.
Visibility
What is the visibility of your products and services.
Consumer satisfaction
Are consumers satisfied with your products / services?
Consumer’s loyalty
What is the consumer’s loyalty to the brand.
Competition
Who is your main competition and where is it located.
Opportunities
What are the opportunities for your business in the market.