Modern business enterprises do not operate in a vacuum. Knowing what our customers want and what they don’t want, knowing what our competition can
provide and what they cannot provide, knowing how our markets are acting and anticipating how they will act in the future are all key to establishing a measurable and actionable competitive advantage.
INTERDEV is searching for a highly-skilled, meticulous, and motivated Market Research Analyst to work with the marketing department to survey customers, collect competitive intelligence, and analyze autonomously qualitative data, trends, and strategies with the goal of increasing overall competitiveness in our industry. The analyst will assess consumer preferences to help our organization decide how to shape, advertise, and market their products and services.
Responsibilities
The Market Research Analyst will:
- Collect data on consumers, competitors, the industry. and the marketplace and consolidate that data into actionable information, reports, and presentations.
- Collect, compile, and analyze statistical data using modern and traditional methods.
- Apply business objectives to design customer surveys and other data collection methods. Use the results to identify current and prospective customers’ preferences.
- Interpret collected data, formulate reports, communicate results, and make recommendations to decision-makers.
- Conduct competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales, and methods of operation.
- Be fully informed on current market trends, third-party research projects, and continue to implement best practices within our organization.
- Devise and evaluate methods for collecting data, such as surveys, focus groups, questionnaires, and opinion polls.
- Present findings to executives, decision-makers, and clients through charts, graphs, and other visual means to help them make better-informed decisions about product introductions, modifications, and marketing campaigns.
- Measure the effectiveness of implemented marketing programs and strategies.
- Analyze prices, methods of marketing and distribution.
- Simplify complex data into a user-friendly format such as graphs, charts, and other visual aids.
- Use statistical software to analyze and interpret data.
- Help develop advertising brochures, sales plans, and product promotions.
- Develop rebates, giveaways, and other incentives.
- Gather information to help make fiscal or policy decisions, measure the effectiveness of those decisions, and improve customer satisfaction.
Requirements
- 5+ years of experience in market research, data collection, and analysis.
- The demonstrable ability to interpret large amounts of data.
- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases, and Microsoft Office.
- Knowledge of and experience with data collection methods (polls, focus groups, surveys, etc.)
- At least a working knowledge of data warehousing, modeling, and mining.
- The ability to comprehend and interpret competitor strategies and consumer behavior.
- Strong theoretical and research proficiencies and the proven ability to be an analytical thinker.
- Proficiency in math, web analytics, and business research tools.
- Proven personnel management skills, including the ability to delegate responsibilities, diffuse conflicts, and address performance issues.
- Self-development skills with a willingness to keep up to date with fast-changing trends.
- The ability to perform and oversee complex tasks and prioritize multiple tasks based on overall strategic goals.
- The proven ability to work independently and be self-motivated with minimal supervision and assistance.
- The ability to work within a fast-paced environment and be adaptable to change.
- The proven ability to be a team player with a collaborative orientation and the ability to effectively interact with, and influence, internal and external stakeholders.
- The capability to interface with multiple levels of the organization and to serve as an influence leader and a team player.
- The ability to express complex technical concepts effectively, both verbally and in writing.
- Strong presentation, facilitation, and written/verbal communication skills.
EDUCATION AND EXPERIENCE
Candidates for Market Research Analyst must have a bachelor’s degree in statistics, marketing, market research, business management, computer science, or equivalent. The current position requires industry or marketing research experience of at least 3+ years.
BENEFITS
• Full time position
• Competitive compensation with benefits
• Paid time off and paid holidays
• Medical and dental insurance coverage
• Casual dress code
• Flexible schedule
• Free parking
